Someone searching for “men’s shoes” may need something to wear with a tuxedo and your company specializes in running shoes. But, the problem is your visitors aren’t qualified traffic. You might think that a broad match would be the best to use because it reaches more people. Some examples of these keywords include “men’s shoes” or “women’s hats.” The goal of using broad match keywords is to increase your web traffic. Broad Matchīroad match keywords are designed to reach the largest possible audience. In this section, we’ll discuss broad match keywords, phrase match keywords, exact match keywords, and negative keywords. If the company specializes in CBD for pets, then using the keyword “bodybuilding supplements CBD” wouldn’t be relevant. Let’s use the CBD search above as an example. You want keywords that will result in searches or sales, and CPC is a good indication of this.Īnd, finally, only choose keywords that are relevant for your business. This will indicate whether a keyword is valuable enough to incorporate into your strategy. It’s possible to rank on page one for some keywords, but others may be too competitive.Įven though you aren’t buying Google Ads, it’s a good idea to check a keyword’s CPC. You need to know how much competition there is with each keyword and be realistic about what you will really be able to rank for. These are the keywords with more traction.Ĭompetition is an important factor, especially for small to medium-sized businesses. It’s important to know if people are actually searching for a term before you start using it. These are keywords with higher search volume. Start off by examining the generated list and noting which keywords are near the top. ROADMAP PLANNER 1.6 DOWNLOAD HOW TOOnce you generate a list of potential keywords using our tool, how to decide which ones to choose? There are multiple characteristics that make an effective keyword. Here’s the moment you’ve probably been waiting for. Simply book a phone call with us and we can help you out! What Are Effective Keywords? Do you have any questions about this tool or any of our others? ROADMAP PLANNER 1.6 DOWNLOAD FULLOur FREE SEO Tools YouTube page is full of other videos on how to use our headline generators or rankings checker. Right now, we want to ensure you’re clear on how this tool works. The challenge comes in deciding what keywords to use and how to incorporate them into your content or web pages. All you have to do is type in the relevant keyword or phrase to get the ball rolling. Of all the free tools we offer, the Google Keyword Planner Tool is one of the easiest to use. The FREE Google Keyword Planner Tool can be accessed on this page and through your free HOTH account. It’s an easy way to get more backlinks to your site. csv for later reference.īy clicking on “Add Links” on the left side you’re connected to HOTH Guest Post, our highly effective guest post and blogger outreach service. Our tool provides 100 of the top keywords for that search term. Here is an example of the results that this business would receive.
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